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Hatsune Miku is mostly contributed to this.

Early Vocaloid2, she grabbed attention because of her cute voice and avatar gaining 3,000+ pre-orders. After release her popularity was spread on sites like Nico Nico Douga via Internet Memes. By the end of her first year, she had sold 40,000+ copies and over the course of her existence sold a further 20,000+ bring the total of sales to 60,000+.

Added with this is the release of popular songs by Supercell.

She herself continues to get about 1,000+ a month on Nico Nico Douga.

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